Toni Breidinger knows how to turn heads away from the racetrack, too.
The NASCAR driver made an appearance at the U.S. Open in New York, and fans quickly took notice.
Breidinger has become one of the most recognizable young personalities in NASCAR. Her growing profile extends well beyond racing, making appearances like this another opportunity to connect with a broader audience.
The U.S. Open provided a fitting backdrop.
The tennis tournament draws some of the biggest names in sports, entertainment and fashion every year. Breidinger looked right at home among them.
Her appearance also comes at an important point in her racing career.
Breidinger continues to build her résumé in NASCAR while becoming increasingly comfortable with the attention that follows her away from the track.
That combination has made her an intriguing figure in motorsports.
She represents a newer generation of drivers who understand that building a racing career involves more than what happens on Sunday.
There is a brand to build, an audience to reach and a sport to promote.
Breidinger is doing all three.
And if her latest U.S. Open appearance is any indication, NASCAR’s rising star is becoming just as comfortable in the spotlight off the track as she is behind the wheel.