The zMAX CARS Tour will remain on FloRacing for multiple years after the two organizations announced a new extension to their media partnership Wednesday.
The multi-year agreement keeps FloRacing as the exclusive streaming home for the CARS Tour’s Late Model Stock Car and Pro Late Model divisions, ensuring fans will continue to have access to live races, replays and additional coverage of one of short-track racing’s most popular series. The extension adds three more years to a partnership that began in 2023.
A Major Boost for Short Track Racing
The agreement represents another important step for the CARS Tour as it continues to grow its audience and expand its reach across the country.
FloRacing will continue providing live and on-demand coverage of the series while producing additional content focused on drivers, teams and the stories behind the racing. The platform will also work with CARS Tour co owner Dale Earnhardt Jr. to promote the series through FloRacing and his Dirty Mo Media channels.
Earnhardt Jr. said the partnership allows the CARS Tour to reach fans across the country and expressed excitement about continuing to grow grassroots racing alongside FloRacing.
The deal also builds on efforts to provide more financial support to competitors. In 2026, FloSports and the CARS Tour introduced the $100,000 Flodium awards program, which includes race bonuses and season-ending awards for drivers in both divisions.
Looking Toward the Future
Since its modern format launched in 2015, the CARS Tour has become a major destination for Late Model Stock Car and Pro Late Model competition at short tracks throughout the Southeast.
The series is owned by Earnhardt Jr., Kevin Harvick, Jeff Burton and Justin Marks, who have helped increase its visibility and strengthen its position in grassroots motorsports.
Keeping FloRacing as its streaming partner gives the tour a consistent platform to showcase its drivers and races while helping connect short-track racing with a broader audience.
With the new agreement in place, fans can continue watching the CARS Tour on FloRacing for years to come as the series works to build on its growth and develop the next generation of racing talent.